{"title":"On New In 06.03.2026","description":"","products":[{"product_id":"on-cloudflow-5-ad-ivory-black-3mf30700791","title":"On Cloudflow 5 AD","description":"\u003cdiv class=\"_contentCard_x2jp6_59 _card_1dee0_65\" data-test-id=\"productHighlightCard-0\"\u003e\n\u003ch2 class=\"_description_x2jp6_113\"\u003eOn Cloudflow 5 AD \u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFast, redefined for all-day wear. The daily sneaker with sleek design lines and racing-inspired tech.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eInspired by the On's pinnacle race-day shoes, the Cloudflow 5 AD sees high-performance racing tech remixed for everyday wear. With a Helion™ HF hyper foam midsole for high energy return all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIn this shoe – like the state of natural flow – each element harmonizes with the rest. 3D haptic prints meet sleek matte detailing, taking an eclectic, experimental approach to materiality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstructed with premium materials\u003c\/li\u003e\n\u003cli\u003eCloudTec® cushioning for comfort in every step\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelion™ HF hyper foam midsole to deliver comfort and resilienc\u003c\/li\u003e\n\u003cli\u003eRacing tech reimagined for all-day wear\u003c\/li\u003e\n\u003cli\u003eOne-of-a-kind upper with stylized, elongated On branding\u003c\/li\u003e\n\u003cli\u003eDesigned with 3D haptic prints and sleek matte detailing\u003c\/li\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"_usp_8gsmh_77\"\u003eInspired by the fluidity and grace of flow state\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"On","offers":[{"title":"42","offer_id":52844300009808,"sku":"7615537585871","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"42.5","offer_id":52844300042576,"sku":"7615537585888","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":52844300075344,"sku":"7615537585895","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":52844300140880,"sku":"7615537585925","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"44.5","offer_id":52844300173648,"sku":"7615537585932","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":52844303057232,"sku":"7615537585949","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"46","offer_id":52844303090000,"sku":"7615537585963","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"47","offer_id":52844303122768,"sku":"7615537585970","price":184.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/3225\/4288\/files\/CreateSmallPNG-3MF30700791-cloudflow_5_ad-ss26-ivory_black-m-1x1-g1.webp?v=1774430704"},{"product_id":"on-cloudflow-5-ad-ivory-black-3wf30440791","title":"On Cloudflow 5 AD W","description":"\u003cdiv class=\"_contentCard_x2jp6_59 _card_1dee0_65\" data-test-id=\"productHighlightCard-0\"\u003e\n\u003ch2 class=\"_description_x2jp6_113\"\u003eOn Cloudflow 5 AD \u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFast, redefined for all-day wear. The daily sneaker with sleek design lines and racing-inspired tech.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eInspired by the On's pinnacle race-day shoes, the Cloudflow 5 AD sees high-performance racing tech remixed for everyday wear. With a Helion™ HF hyper foam midsole for high energy return all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIn this shoe – like the state of natural flow – each element harmonizes with the rest. 3D haptic prints meet sleek matte detailing, taking an eclectic, experimental approach to materiality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstructed with premium materials\u003c\/li\u003e\n\u003cli\u003eCloudTec® cushioning for comfort in every step\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelion™ HF hyper foam midsole to deliver comfort and resilienc\u003c\/li\u003e\n\u003cli\u003eRacing tech reimagined for all-day wear\u003c\/li\u003e\n\u003cli\u003eOne-of-a-kind upper with stylized, elongated On branding\u003c\/li\u003e\n\u003cli\u003eDesigned with 3D haptic prints and sleek matte detailing\u003c\/li\u003e\n\u003cli class=\"\"\u003e\n\u003cp class=\"_usp_8gsmh_77\"\u003eInspired by the fluidity and grace of flow state\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"On","offers":[{"title":"37","offer_id":52844300239184,"sku":"7615537617091","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"37.5","offer_id":52844300271952,"sku":"7615537617107","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":52844300304720,"sku":"7615537617114","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"38.5","offer_id":52844300337488,"sku":"7615537617121","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"39","offer_id":52844300370256,"sku":"7615537617138","price":184.0,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":52844300403024,"sku":"7615537617145","price":184.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/3225\/4288\/files\/CreateSmallPNG-3MF30700791-cloudflow_5_ad-ss26-ivory_black-m-1x1-g1.webp?v=1774430704"},{"product_id":"on-cloudtilt-sand-dew-3me10104286","title":"On Cloudtilt","description":"\u003cdiv data-test-id=\"productHighlightCard-1\" class=\"_contentCard_x2jp6_59 _card_1dee0_65\"\u003e\n\u003ch2 class=\"_description_x2jp6_113\"\u003eOn Cloudtilt\u003c\/h2\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003eThe Cloudtilt is designed with a smart sock construction that’s easy to pull on and off your foot – plus speed lacing that takes less time to fasten. So you can step in and get going, totally fuss free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-test-id=\"productHighlightCard-2\" class=\"_contentCard_x2jp6_59 _card_1dee0_65\"\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003eFeatures an engineered mesh upper that's made with recycled polyester and is colored using a dope dyeing process that requires 90% less water than standard techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eCloudTec Phase® for seamless weight transfer\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003ePrecision-crafted with Finite Element Analysis\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eUltra-lightweight, smooth midsole\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eAlignment of cloud elements delivers perfect cushioning\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eSock construction and speed laces, to pull on and go\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eHigh energy return, thanks to Helion™ superfoam\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eSand \/ Dew\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"On","offers":[{"title":"42","offer_id":52853345911120,"sku":"7615537569451","price":170.0,"currency_code":"EUR","in_stock":false},{"title":"42.5","offer_id":52853345943888,"sku":"7615537569468","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":52853345976656,"sku":"7615537569475","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":52853346009424,"sku":"7615537569482","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"44.5","offer_id":52853346042192,"sku":"7615537569499","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":52853346074960,"sku":"7615537569505","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"46","offer_id":52853346107728,"sku":"7615537569512","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"47","offer_id":52853346140496,"sku":"7615537569529","price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/3225\/4288\/files\/3ME10104286.webp?v=1775563236"},{"product_id":"on-cloudnova-form-2-m-wolf-tide-3me30154803","title":"On Cloudnova Form 2","description":"\u003cdiv class=\"_contentCard_x2jp6_59 _card_1dee0_65\" data-test-id=\"productHighlightCard-0\"\u003e\n\u003ch2 class=\"_description_x2jp6_113\"\u003eOn Cloudnova Form 2\u003c\/h2\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003eFeaturing a sleek, low silhouette, ultra-breathable fabric, and a soft, semi-transparent upper. Our Zero-Gravity foam and slightly thicker underfoot wall create a stable yet bouncy softness underfoot, while the nylon blend Speedboard® provides more flex, support, and energy return.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_contentCard_x2jp6_59 _card_1dee0_65\" data-test-id=\"productHighlightCard-1\"\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003eThe shoe uses 50% bio-attributed Zero-Gravity foam, made of renewable materials like waste cooking oil. Meaning 20% less CO2e emissions compared to standard EVA midsoles. Plus, selected colorways feature dope-dyed yarn in the upper—a coloring process that uses 90% less water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_contentCard_x2jp6_59 _card_1dee0_65\" data-test-id=\"productHighlightCard-2\"\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003eDesigned in a new construction with an improved heel-hold, for better stability and balance. A more comfortable step-in makes it easier to get out into the action, ASAP.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eSemi-transparent upper with super-soft feel\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eSoft Zero-Gravity foam midsole for comfort\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eFlexible, nylon blend Speedboard® for energy return\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eImproved step-in and heel-hold experience\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eBreathable upper\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003e50% bio-attributed midsole made from renewable materials\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eWith 20% less CO2e emissions than standard EVA midsoles\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eComes in a recycled paper box\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eWolf \/ Tide\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"On","offers":[{"title":"42","offer_id":52853350302032,"sku":"7615537572581","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"42.5","offer_id":52853350334800,"sku":"7615537572598","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":52853350367568,"sku":"7615537572604","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":52853350400336,"sku":"7615537572628","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"44.5","offer_id":52853350433104,"sku":"7615537572635","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":52853350465872,"sku":"7615537572642","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"46","offer_id":52853350498640,"sku":"7615537572666","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"47","offer_id":52887578313040,"sku":"7615537572673","price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/3225\/4288\/files\/3ME30154803.webp?v=1775562595"},{"product_id":"on-cloudnova-form-2-w-iceberg-creek-3we30174806","title":"On Cloudnova Form 2 W","description":"\u003cdiv data-test-id=\"productHighlightCard-0\" class=\"_contentCard_x2jp6_59 _card_1dee0_65\"\u003e\n\u003ch2 class=\"_description_x2jp6_113\"\u003eOn Cloudnova Form 2 W\u003c\/h2\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003eFeaturing a sleek, low silhouette, ultra-breathable fabric, and a soft, semi-transparent upper. 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So you can step in and get going, totally fuss free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-test-id=\"productHighlightCard-2\" class=\"_contentCard_x2jp6_59 _card_1dee0_65\"\u003e\n\u003cp class=\"_description_x2jp6_113\"\u003eFeatures an engineered mesh upper that's made with recycled polyester and is colored using a dope dyeing process that requires 90% less water than standard techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eCloudTec Phase® for seamless weight transfer\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003ePrecision-crafted with Finite Element Analysis\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eUltra-lightweight, smooth midsole\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eAlignment of cloud elements delivers perfect cushioning\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eSock construction and speed laces, to pull on and go\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eHigh energy return, thanks to Helion™ superfoam\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eStyle code: \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e3WE10054845\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"_usp_1ocbz_77\"\u003eStyle color: Bloom \/ Sakura\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"On","offers":[{"title":"37","offer_id":52977403167056,"sku":"7615537602943","price":170.0,"currency_code":"EUR","in_stock":false},{"title":"37.5","offer_id":52977403199824,"sku":"7615537602950","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":52977403232592,"sku":"7615537602967","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"38.5","offer_id":52977403265360,"sku":"7615537602974","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"39","offer_id":52977403298128,"sku":"7615537602981","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":52977403330896,"sku":"7615537602998","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"40.5","offer_id":52977403363664,"sku":"7615537603001","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"41","offer_id":52977403396432,"sku":"7615537603025","price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/3225\/4288\/files\/CreateSmallPNG-3WE10054845-cloudtilt-ss26-bloom_sakura-w-1x1-g1.webp?v=1778088644"}],"url":"https:\/\/shop.altostore.eu\/collections\/on-new-in.oembed","provider":"ALTO","version":"1.0","type":"link"}